Link in bio as a strategy
There’s an upwards trend in the use of link in bio tools across all sectors. The tools are easy to navigate, tools offer many features to showcase content and literally anyone can create a personalised link in bio page.
Many times, the user who created their link in bio page does not know the full potential of their link in bio, as the user just enters a few links, profile picture and some pictures off the instagram feed. Users don’t have full understanding of the opportunities and possibilities with link in bio tools.
That’s why we’ll be explaining the ins and outs of using Linksome as part of your marketing strategy with tips on how to use the link in bio tool in your situation.
Create a link in bio optimised for your sector
Music & Artist
Link in bio is a great option for artists – whether you are a designer, musician, producer, dancer, rapper or singer – to show your audience what you’re up to, all on one page. You can embed your latest hit piece off of Spotify or Soundcloud and add a link to connect all streaming services, you can embed YouTube video’s to show your latest exhibitions, or add a component with the newest collections you’ve designed; the options are endless.
Let’s take the DJ and producer duo Lucas and Steve as an example. On their Linksome page, they’ve added links to their new songs and their podcast. Their latest song Oohla Oohla, together with Tiësto, is playable within their Linksome page; just click and listen.
Not using a link in bio tool as a brand is missing out on potential leads, traffic and interaction with audience. That’s why we encourage brands to use a link in bio tool as this has countless advantages when used the right way.
Influencers can use a link in bio tool to display their activities, partnerships, collaborations and parts of their personal lives. It’s the ultimate tool for influencers – as they can design their page to their liking and earn money with it when advertising and showcasing products.
Influencer | JayJay Boske
Let’s take the dutch brand DAY1 form as an example. DAY1 is an online brand focused on creating content about cars, entrepreneurship, lifestyle, finance and sport. The brand was started 5 years ago by JayJay Boske.
Next to their online content, DAY1 has a podcast and sells clothing accessories, car perfume and XONE sports nutrition. The brand also organises DAY1 WORLD OF CARS, an event with the fastest and most premium cars.
DAY1 currently has three profiles with the same style, this way the brand identity is recognisable for the audience and it’s easy to manage – all profiles under one account.
This is one of the many options on how to design and arrange Linksome profiles for your brand.
Most businesses enter their website link, campaign link or video link in their biography on social media. Business have yet to explore the advantages of using a link in bio tool, because there are awesome options for businesses!
Whether you’re a YouTuber, TikToker, Twitch streamer, or you run a podcast or write content for a news medium – a link in bio tool comes in handy. No matter the content you create, all content is shareable on the link in bio page.
You can embed video content from YouTube, Vimeo and TikTok, add your latest Twitch stream, share your new blogs with RSS feeds or add links to your latest news articles. So many possibilities!
Share your Linksome profile everywhere
Your Linksome profile shows your personality and content best, so your profile needs to be available on your social media platforms. In this article, we’ll explain three great options on how to share your Linksome profile with the world!
1. Social media
There’s only one spot to add an URL on your social media profiles. That’s why the #linkinbio is perfect for social media, the tool connects all your content, links and social media into just one link. Let’s explore three social media options!
Instagram does have a significant role to play in increasing your conversions. Did you know that research has shown that as many as 70% of Instagram users use the app to search for a specific brand? It’s important to showcase your brand, product or service in a creative way. Linksome makes this easy, as it’s one link and your audience has access to all your content with just one click.
The #linkinbio on TikTok comes in handy as it’s shown directly on your profile and it truly stands out if you’re using a link in bio. Adding a link to your bio on TikTok is not a regular feature, as you need to switch over to a business account on your profile. Using the TikTok link in bio can create benefits and opportunites for brands, businesses and creators, so make sure to add your link to your TikTok profile!
You can easily add your link to your Twitter bio. Twitter has, just like the other social media platforms, a special field to enter a link. Just go to your profile and edit your profile. Here you can paste your #linkinbio URL and you’re set! Now, your Twitter audience and visitors see your link when navigating your profile.
2. Business cards
Most businesses enter their website link, campaign link or video link to their social media profiles. Now, more and more businesses start using #linkinbio tools and add the URL to their bio so they can make the most of their online presence within their profile. But the ease and advantages does not end there, because there are awesome options for businesses!
Businesses that have upgraded to a Business subscription can add up to 10 profiles to their account. In this case, the company can create personalised profiles for its employees, with the theme, design and colors based on the brand identity of the company.
Companies that are using Linksome already have been creative. The Linksome URL of the employee profiles was added to personal business cards in the shape of a QR code. This way, their Linksome is accessible easily with just a quick scan on their card!